The household consumption for food, gifts and lower outputs, on average, to 735 euros, compared to the 910 that was spent on average in 2008, according to a study by consultancy Deloitte.

This is the second consecutive year of declines after in 2008 and recorded a fall of 5%. The budget cuts are going to focus mainly on food and entertainment outlets, 40%. For authors, there are two reasons that justify this snip: changes in patterns of consumption and lower prices of fresh food from last year. Price reductions that support citizens (55% believe they now have greater spending power than last year) but will not pull up the holiday purchases.

According to Juan Jose Roque, a partner at Deloitte, traditionally in December, "the heart weighed more than the head but this year the situation will change and will impact on our consumption habits." Amendments are also reflected in the chosen gifts. In this campaign the reason outweigh the compulsive buying and opt for those with a utility, especially clothing and footwear.

Changes that seem to come to stay, says Gartner. Spanish families now show greater propensity to save, so back to spending levels similar to those of 2007 will take time. In fact 65% of respondents said that although the crisis is over, still draws the same. And a further 15% intend to continue to reduce their bills while improving the economic situation. In addition, four in ten consumers planned their holiday shopping on a budget. Before the crisis, however, was less than one in ten of those who did.

Compared with other countries included in the study, however, Spain has a good position. The national household will remain the third most generous of the 18 countries studied, behind only Luxembourg (1,150 euros per family) and Ireland (1,110). It also remains above the cost of neighboring countries such as France (650 euros per household), Portugal (620) and Germany (485).